The California cannabis industry has seen its fair share of ups and downs. With a growing number of companies surrendering their licenses and a looming tax increase that some fear could lead to an even bigger “extinction event,” many operators are on edge. But at this week’s Hall of Flowers in Ventura, any worries were set aside in favor of creating opportunities.
The biannual B2B event sees a wide array of brands and ancillary service providers presenting their latest and greatest to a rabid crowd of retail buyers, press, and influencers. At this year’s SoCal gathering, many companies sampled directly from their booths via compliant point-of-sale rather than the usual on-site dispensary.
Source: https://www.greenstate.com/business/hall-of-flowers-ventura-2025-recap/