The Drug Enforcement Administration (DEA) is promoting an “Anti-420 Day” campaign that’s recruiting students to send short videos warning their peers about marijuana use.
In a bulletin that was distributed on Tuesday, DEA’s JustThinkTwice.com site shared details about the campaign, which is being run by the anti-cannabis nonprofit organization Johnny’s Ambassadors.
“Be an Instagram Influencer for Anti-420 Day,” the message says. “Johnny’s Ambassadors is hiring teens and young adults (high school and college students) to create original videos about the harms of youth THC use for Anti-420 Day.”