Without federal guidance on the sale and consumption of hemp-derived THC-infused beverages, states are scrambling to legislate, leading to a confusing patchwork of regulations for retailers and distributors to follow.
Art Nergaryan’s specialty wine and cheese shops in Massachusetts had thrived for years. But when he introduced hemp-derived THC-infused beverages, something unexpected happened: his business boomed.
“I turned half of the store into THC products,” says Nergaryan, whose Art’s Specialties has four locations across the state. “My business jumped by 25 to 35 percent.” His customers, delighted by the convenience, started buying THC-infused drinks alongside their usual purchases. “Those customers started coming in more frequently, not just for the beverages, but for everything else, too.”
Source: https://daily.sevenfifty.com/the-regulatory-chaos-of-cannabis-drinks-retail/